Hollywood Cold is not your typical rap group. Just two boys from the ATL who started rapping for the hell of it; their music leading the way into their bigger dreams. While not knowing where their path will take them, Hollywood Cold embodies the hard work put into a group that has to battle so many others to the top. A sound inspired by many different rappers and singers, Hollywood Cold has a different mix that allows them to stand out above everyone else. This group pulls inspiration from a little bit of everybody to create their own unique sound. Already opening for people like PNB Rock and Riff Raff, these boys have a trajectory in mind and they won’t stop until they get there. A group with a lot of heart. A group who’s ready to do what it takes. A group just “striving for the come up.” This is Hollywood Cold.
Why did you guys start Hollywood Cold?
Osei A.: We were rapping and making songs and stuff and said damn bruh why don’t we just do this.
Armani L.: We didn’t really have a reason. We just started rapping for no reason and that’s just
how it started.
Where did you guys get the name Hollywood Cold from?
AL: It was an outcast song, but there’s a part that says who else wants to fuck with Hollywood Court, but Hollywood Court got torn down. So then, we thought ok what about Hollywood Cold and Osei looked up the definition and it also means like cocaine hangover. I feel like that’s what our music is like. It’s almost like a drug and the name just sound fire.
If it just happened, how did you guys expand your fanbase?
OA: We’re still working on that, but we have a lot of avenues that we’ve been trying to reach because we’re in college. Especially at UNC because they have frat parties and house parties. That’s kinda the move right now. We’re still working on the online presence.
AL: Our fanbase just started to in bars and open mics and stuff. It gets you at least two fans. We did somebody’s family reunion.
OA: Yeah that’s how we first started cause we would go to bars and open mics and bring half the crowd there. We try to pick up one or two friends everywhere we go.
Armani, you spend a lot of time at UNC ,so how is it having to come up here and perform and stuff.
AL: It’s something you gotta do. We already decided this summer that we were going to make the commitment to attack the UNC fanbase. You serious about it you’re gonna make it happen. It is hard though with school and stuff and class. I missed a lot of class. You gotta take drastic measures to accomplish something big.
OA: I’ve been up there [Armani’s college in Virginia] a couple times to pick Armani up, but we haven’t done any shows there. We’re going to do some shows during the spring break at Rhodes College and trying to get to UGA and Notre Dame. Trying to get a circuit.
What are your long-term goals or plans?
AL: I don’t know! I’m trying to get rich. Other than trying to get paid, I’m trying to think of something else because that’s the main goal. Trying to cop this money, but I’m trying to challenge myself not to think so long term cause a lot of times you can get so caught up in the long-term goals that you forget to keep the short-term goals and just enjoy yourself. So for me it’s like an everyday thing. Getting better at music, getting better at this, getting better at promotion, getting better at making ideas and being more efficient in this area and that area. The long-term goals kinda take care of themselves. But yeah getting paid is it.
What would you say is your inspiration?
OA: I like when you can feel who that person is through their song. You can tell it’s not manufactured. I feel like they are giving their whole self on the track and you can really resonate with it. Bob Marley does it. Future Hendrixx does it.
AL: The Stylistics. There sound crazy. Plus I’ve always been fond of old school shit. That’s one of the old school groups I listen to the mist in high school. They naturally has an influence when I started doing music.
OA: Marvin Gaye
AL: Marvin Gaye yeah.
OA: Drake nice too man. Drake nice. I like Bruno Mars too bruh. I like Bruno Mars a lot. People hating on him for winning the Grammy over Kendrick and Jay Z, but he got the whole world dancing bruh on his albums. He got middle schoolers to full adults dancing to 70s, 80s type music. He gave the people something.
Would you ever give your mixtape to someone who’s already made it to really put yourself out there?
OA: I would love to do that.
AL: Yeah, any means necessary.
OA: I would sleep outside of Roc-A-Fella and wait for Jay-Z. Like ‘hey Jay-Z, here’s my mixtape.’ That’s what J Cole did.
Who do you emulate most in your sound, or is your sound closer to a mix from the both of you?
AL: I don’t know it’s a mash of a whole bunch of people because both of us listen to a lot of old school music but I also to Yachty and I also listen to conscious music; it’s a mash of everything. So when we go into the studio we have that mash of sound and it comes out in a unique way and it’s something different. It’s a little bit of everybody. Everybody I listen to is in my music, the artist more specifically. I try to take a little bit of everything from everybody and make it my own by putting my own spin on it.
What’s it like working with the other person?
OA: I feel like he is a rap prodigy and he’s gonna be a lot of young kids hero one day. I value rapping with my bro.
AL: Working with Osei is cool. I think we both help each other expand our styles. It’s like working with family.
Hollywood Cold is coming out with a new mixtape on Wednesday, February 14th (Valentine’s Day) called The Heartfelt Tape. They say the project is more personal and gives an insight into the two of them and who they are. Check out The Heartfelt Tape and more of Hollywood Cold on iTunes here.