Footwear

Nike sets release date for Nike Be True Flyknit Racer

A few months ago we got our first look at the Nike Flyknit Racer for Nike’s now annual Be True collection supporting the LGBT community. The colorful iteration features a black and white colorway, similar to the OG pair, with a rainbow Swoosh on the lateral side and a solid pink Swoosh on the medial. […]

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Nous Culture

Top 5 #nousculture Instagram Posts of the Week

We’re back with another edition of our top five #nousculture posts on Instagram. This week’s lineup features some sweet sneaker shots, creative backgrounds, and hyped outfits everyone wants to rock. Remember to #nousculture on your Instagram posts for a chance to be featured, and check back with us next week for the next edition of […]

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Fashion

BAPE just released their collaboration with the ‘Alien’ Franchise

Japanese Streetwear brand BAPE just released their collaboration with the Alien franchise in anticipation of their new movie Alien Covenant. The full collection has been unveiled with an abundance of graphics that won’t let fans down. Comprised of Shark hoodies, crewnecks and tees, graphics include Xenomorphs and Facehuggers attacking the Ape head and Baby Milo. The Alien x BAPE collection is set to launch this Saturday, […]

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Featured Article, Music

WayVii x Nous Culture: New Beginnings

The school year is coming to close all over the country. For many this means a slight reprieve from the constant grind of education. However, for some, this means the end and a new beginning. Our friends at WayVii have multiple recent graduates in their team this Summer. In true WayVii fashion, they have decided they want […]

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Music

Kendrick Lamar Destroy’s Future’s ‘Mask Off’

After teasing the collab on Twitter, Future has grabbed Kendrick Lamar for the new remix to “Mask Off.” Listen to the official version of the song below. This comes only a few days after Chance the Rapper remixed the song last week. “Platinum, platinum, platinum, gotta look at self and ask what happened/How y’all let […]

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Footwear

Yeezy Boost 350 V2 Semi Frozen Yellow

Last week Yeezy Mafia leaked a “Blue Tint” color way of the already iconic Yeezy 350 V2 silhouette and today we see a newer potential drop for this holiday season. This iteration of kanye’s signature shoe comes in a Semi Frozen yellow/Raw Steel/Red combination. The much brighter color schemes look be a change in direction […]

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Fashion

The OFF-WHITE Industrial Belt is coming back in 14 new colors

OFF-WHITE’s belt has become a streetwear staple, especially among influencers on Instagram. Well, the piece i back by popular demand and in a number of new and exciting colorways. Virgil Abloh’s signature brand is currently pre-orders for its heavily sought-after “Industrial Belt” line. According to its website, the brand will be carrying three types of belts in a […]

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Fashion

adidas Originals Unveils the AW17 XbyO Collection

Yesterday adidas Originals introduced the latest adidas XbyO collection. The AW17 collection continues to push the classic adidas street apparel. This season’s adidas XbyO returns with a progressive design and alternate 3-stripe mark elements to create a comprehensive streetwear collection for men and women. Compromised of several sweats and jersey pieces, the collection presents a classic everyday […]

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Featured Article, Music

Introducing Jay Hype

Nous got the opportunity to talk to Jay Hype, a female artist from Jersey City, NJ. You might have seen her at Rolling Loud last year or heard of her due to the Kanye tweet to her Soundcloud profile. Jay Hype is actually the daughter of one of Kanye’s best friends, but she’s not relying […]

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Footwear

Nike is releasing a Mid-Top SF-AF1 in Seven Colorways

The Special Forces Air Force 1 has become one of the best Nike silhouettes created over the past few years and only continues to gain traction. This time, Nike is putting a mid-top spin on the already coveted sneaker. While SF-AF1 fans might be excited about the new mid-top design itself, they’ll be pleased to hear that […]

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