When it comes to the fashion industry there are a few names who come to mind who are very prominent in this industry and have a great impact on the overall fashion world of today. All of these fashion icons have a unique perspective on what they think people should wear. Whether it is basic tees that say supreme or the more high-end clothing, their contributions are greatly appreciated despite occupying different style spaces.
From the southside of Chicago, Kanye West has worked tremendously hard to become one of the most well known icons in both the music and fashion industry. As for fashion, Kanye has been doing sneaker collaborations since 2007 with companies like Nike, Reebok, and Bape but it wasn’t until Kanye inked a deal with Nike, then later Adidas, that he would finally get the respect he deserved. He made the all red colorway immensely popular following the release of the “Red Octobers” and now nearly every new shoe tries to implement the all red colorway in their lineup. After mixed reviews from his first line “DONDA,” it wasn’t until he signed with Adidas and launched YEEZY SZN that he started to get respect for his fashion intellect. From the boost technology that you see on nearly every new Adidas shoe, to everyone dressing like Yeezus himself, Kanye has proven that his influence on the world of fashion is prominent.
Jerry Lorenzo’s clothing line “Fear of God” is a mixture of streetwear and luxury and he is able to mix the two gracefully. He was one of the few people to be on Kanye West’s design team, so it’s not a big surprise why you see some similarities in their clothing. Lorenzo says his purpose is to portray and understand the darkness and deptness surrounding God’s kingdom, in a cool way. Fear of God is most known for their layering aesthetic and credits this to the different “layers to [God] beyond our understanding.”
“Off White” founder Virgil Abloh is essentially living out every young designer’s dream. He calls the sky his office because he is constantly traveling and does most of his work on the plane via Whatsapp. His brand popularizes streetwear while giving it a runway feel. In just 5 years it has become one of the more recognizable brands in fashion with those white stripes as their symbol. Abloom says the stripes stand for“logging your time between airport lounges and VIP sections, hanging with models and rappers, making shit happen” I’m not 100% what that means, but OFF-White is extremely popular.
Starting as a stock boy for his mother’s cousin when he was only 13, Fieg later worked his way up the ranks and become an assistant, then a manager, and later the owner when he bought the store. Now, Fieg is arguably one of the greatest, if not the greatest, sneaker designer of our generation. Back in 2007, Fieg got his first shot with Asics designing over 200 pairs of sneakers. Currently he has over 50 pairs of shoes made and has collaborated with companies such as Adidas, New Balance, Polo Ralph Lauren, Converse, Asics, etc. In 2011, he opened up a sneaker boutique called Kith NYC that now has two locations, one in Manhattan and the other in Brooklyn. Kith contains some of the most sought after products and is the place to go if you’re into streetwear.
With his first Supreme store opening up in New York in 1994, Jebbia wanted to serve the needs of the skateboard community. He saw an opportunity to serve a dire need and took a leap of faith by opening up a shop in New York City. Little did he know, his brand would become wildly popular with kids from Europe to Japan. According to Jebbia himself, Supreme wasn’t even meant to be a brand, It was just something to appeal to the “pain-in-the-ass, picky New York kid”. Supreme has become one of the biggest brands in streetwear fashion and it has transformed into more than just skateboard apparel, as people from all facets of life line up to get a tee shirt with the red block with the word supreme in white letters.
Starting with his friend in high school, John Elliott and fellow Co-founder Aaron Lavee started the company John Elliott Co. back in 2011. Greatly inspired by the innovation of prison inmates and how they are able to make things out of the little amount of materials that they had, he set the basis of his company off of those principles, making the most out of limited inventory. John’s vision is to make clothes for him, using his imagination as inspiration for his next endeavors. The quality of his products is what separates him from other brands as he uses fabric such as Japanese selvage denim to ensure his customer has the best experience when using their product. In just 5 years, John Elliott Co. has become a highly popular brand in the fashion industry and it serves to the highest end of streetwear.
Arguably the brightest upcoming star in the fashion world, Demna Gvasalia has already made a mark in the industry at only the ripe age of 34. Starting with Mason Martin Margiela in 2009, then Louis Vuitton in 2012, he finally created his own brand Vetements in 2014. He has quickly gone up the ranks and has proven himself as being worthy of all the accolades he’s now receiving. His fashion line Vetements is a Paris streetwear line with their main fabrics being polyester and nylon. It resembles “early ‘90’s sportswear” and is a complete 180 from the contemporary style and the general consensus on what European streetwear is and should be. With only 3 seasons in existence, Vetements has already received numerous awards and critical acclaims because of his innovative work.
At only 32 Wang, like Demna Gvalia, is highly regarded as one of the most successful people in this industry. At age 23 he released his first line of Women’s clothing and it was highly praised and won him the CFDA/Vogue Fashion Fund in 2008. Almost 10 years and several awards later his clothing is in over 700 stores throughout the world and he himself has 16 stores in 7 countries.
When Kanye West reserves over 3 rows of seats for his fashion show/concert just for one person to sit in, you know that person is special, and that’s exactly what Anna Wintour is. Aside from being one of the biggest fashion icons of the 20th and 21st century, Anna Wintour is the “English editor-in-chief” of American Vogue, and has held that position since 1988. In 2013 she became artistic director for Condé Nast, Vogue’s publisher. She has inspired numerous people and her touch and influence can be seen in the likes of even Kanye and Kim’s baby name, North. It is documented that she gave the approval of the baby’s name.
Often seen on the sideline of Lakers and Clippers games, Karl Lagerfeld is a fashion icon and has inspired many of the previously stated people. He is the head designer and creative director of fashion houses Chanel and Fendi. He has also done collaborations with brands such as H&M and Macy’s showing his versatility. He is able to produce high end clothing as well as streetwear. Being that he’s in his 80’s, despite not telling anyone his real birth year, his ability to adapt to changing times and different cultures is a true testament of how much talent he possesses. Over the last 50 years he has amassed and immense amount of Wisdom that cn been seen through his designs.
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