Travis Scott, who was recently tapped as the face of the Nike Air Vapormax campaign, has some bones to pick with rival adidas. He’s been tagging pictures with the hashtag #NikeBoyz for a couple of days now and recently took a shot at the three stripes.
In a video posted to his Instagram Story, Travis showed off a stack of Air Jordan 1 boxes, before going into a pro-Nike mini-rant.
“You [expletive] ain’t Nike Boyz. You [expletive] ain’t Jordan Boyz. You [expletive] closets is weak. You [expletive] still in them weak ass 3-Stripes.”
This sort of comes out of left field because Scott has been a supporter of the brand’s products in recent years and was a performer at James Harden’s sneaker launch last October. Additionally, his recently released music video for “Way Back” is essentially a commercial for Harden and Adidas.
That’s not to mention the abundance of personal conflict here, considering he’s an extended member of Kanye West’s G.O.O.D. Music family and his girlfriend Kylie Jenner is the sister of Adidas’ newest signee, Kendall.
Not to say there’s anything wrong with being pro-Nike—Scott has always kept rare and limited Swoosh kicks in his rotation, but the anti-Adidas sentiment comes across as phony considering that he waited until Nike cut the check to truly stand behind it. Also, Nike replicating Adidas’ marketing formula is a large part of the reason he’s featured in those VaporMax ads.
But if I’m being honest, if Nike were paying me millions of dollars to wear free sneakers, I would be pretty Anti-adidas as well. In an industry where feuds can be started by something as small as tweeting, “KK” (Ask Wiz Khalifa), it will be interesting to see if advertising allegiances lead to beefs.