Fashion

OVO and Canada Goose bring us a Spring 2017 Collection

Canada Goose and OVO are continuing their partnership with a brand new spring 2017 collaboration featuring a few signature garments from the brand known for its high-quality outerwear. The duo from up north is sticking with titling the collection sprind 2017 despite the fact that we are well into summer. That being said, the Canadian […]

Read more
Fashion

The OVO SS17 Collection is Here

Drake’s crew turned fashion imprint October’s Very Own has released its latest lookbook for the SS17 season. The outfit is nothing that you wouldn’t expect from OVO, an assortment of hoodies, tracksuits and T-shirts. The range has a slight focus on sportswear and will attract Drake fans from around the world. With materials such as […]

Read more
Featured Article, Footwear

Top Sneakers of 2016

2016 featured the launch of the second version of the Yeezy Boost 350s, some grailed retro Jordans, and plenty of new silhouettes that made waves. Here’s Nous’ top 10 sneakers of 2016 in. Just Don x Air Jordan 2 Retro “Beach” Don C and Jordan collaborated again to drop  the Just Don Jordan 2, this […]

Read more
Fashion

Canada Goose and OVO Get Tactical

Drake’s October’s Very Own and Canada Goose are bringing us a highly anticipated capsule collaboration. The two brands from north of the border are making use of a utilitarian design that compliments any outfit. The Men’s Chilliwack Bomber ($1,195) is built with rugged Cordura Shell fabric and a shearling inner hood. The design also Pays […]

Read more
Fashion

OVO Releases 2016 Summer Editorial

The OVO 2016 editorial is fronted by Ian Connor, who is also spearheading the return of Kanye’s long lost clothing line, Pastelle. He is pictured on the front with Playboi Carti, and John Ross, who are sporting slightly oversized, classic, collegiate sweaters bearing the the word “OCTOBER” across the front. Polos with the OVO owl, […]

Read more
Fashion

October’s Very Own Drops Spring ’16 Collection

To build hype for Drake’s upcoming album, Views From the 6, expected to release next Friday April 29, October’s Very Own have just released the looks for their Spring 2016 collection. This follows the recent pop up shops for “Views” merchandise launched in NYC and Miami, in addition to the Flagship stores in Toronto and […]

Read more
Music

iLoveMakonnen, doesn’t Sell Molly or Work with OVO anymore

Atlanta rapper, iLoveMakonnen, has officially announced his departure from label OVO. This news probably comes as a shock to nobody as Makonnen has consistently hinted at the fact that he and the OVO crew were never buddy-buddy. When speaking about his relationship with the label iLoveMakonnen claims it is nothing more than cordial saying, “It’s […]

Read more
Fashion

GQ names Drake and Future as the Most Stylish Men

What a time to be alive if you are Drake or Future because it seems they have the midas touch as it comes to making music. However, the “Jumpman” artists are being honored for something they are not often associated with, fashion. Drake and Future were both named by GQ as among the 13 most […]

Read more
Fashion, Music

Drake has ‘Views from the 6’ Pop Up Shops All Over

With Drake’s Views from the 6 scheduled to release April 29th there is a lot of buzz surrounding him and his fourth studio album. He recently went to Twitter to announce a pop up shop in NYC’s Chinatown, 135 Bowery to be specific. Nearly 800 people circled around the block in hopes of seeing the […]

Read more