Fashion, Featured Article

Introducing I Love Ugly

Nous got the opportunity to catch up with New Zealand-based clothing company I Love Ugly. I’m sure you have heard of ILU because of their eclectic styles or their famous Zespy Pants that took the streetwear community by storm and have been recreated by some of the hottest names in the industry. We spoke to […]

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Fashion

I Love Ugly Stresses their Psychographic in their Latest Collection

I Love Ugly, the Australian clothing brand, brings back some of its aesthetic staples for their newest spring collection. Matching it with the brands creative and unconventional psychographic. The range reintroduces its esteemed dark floral print on the Frankie Short, Rocco Jacket and Zespy Pant with the original pattern first making its rounds back in […]

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Fashion

I Love Ugly “Split Personalities” Collection

I Love Ugly, one of the most popular up and coming brands, has just released its new lookbook. The New Zealand-based brand showcases a range of five-panel caps featuring a bevy of unique motifs and patterns. If you follow I Love Ugly, you know they’re Committed to high quality design and details. Such as gunmetal […]

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