NikeLab recently released a promotional video and interview clips with Jun Takahashi, the mastermind behind Undercover and Gyakusou, a collaborative sportswear line with Nike. Apparent in both Undercover and Gyakusou designs, punk culture and rebellious spirit play a big role in shaping Jun’s aesthetic. Remember, this is a man who used to be in a cover band called the “Tokyo Sex Pistols” during his youth. Jun is an avid runner too – he is a co-founder of the Gyakusou International Running Association, a Tokyo-based running club.
Gyakusou literally means “running in reverse” in Japanese, as members of the club run counter-clockwise through Yoyogi Park in Tokyo. Jun explains that it is a representation of his own rebel identity and going against the status quo. Though collaborations between major athletic companies and eccentric Japanese designers is not a novel concept, Gyakusou presents particularly technical garments suited for running, with understated, yet ill minimalism in its DNA. The brand is a manifestation of Jun’s philosophy: to run against the oppressing force, meditate through the chaos and ultimately achieve internal balance. So the next time you go running, ditch the headphones and try running in reverse. And while you are at it, you might as well flex in some Gyakusou too.