Mike Dean is Launching his own Label with Dice Soho

Famed record producer Mike Dean has decided to start his own practice after nearly 20 years as a producer for premier. Billboard reported that Mike Dean, that has worked with Kanye West, Travis Scott, Jay Z, etc., is launching M.W.A. which would be his very own label. M.W.A. is expected to spotlight Dice Soho as their flagship artist going forward.

For Dean, the decision to start a label was a natural one. After all, plenty of up-and-comers are looking to work with him anyway.

“Just a lot of new young artists that’s been asking to get down with me and have me work on their projects and help them get deals,” Dean explained when asked why he decided to start M.W.A. “I figured I’d start a label and sign some new acts. Seems like a good time to start it. I got a studio out here [in Los Angeles] and I’m able to meet a lot of new artists.”

In terms of the name of the label, “That’s just what I call myself when I DJ. Mexican Wrestling Association,” he explained. “It’s something that I’ve done with the merch, so I just figured I’d keep the name going.”

Elsewhere,  Dean explained the moment he realized Soho was special. Describing the young Houston MC as an artist with “a nice swag,” Dean detailed the time they recorded “Goin’ Up.”

“The first session we did was the ‘Goin’ Up’ song… I was like, ‘Oh, okay. This guy has something.’ He came out and we smoked a few blunts in the studio. I made the beat on the spot. Then he wrote his shit as I made the beat. It actually started out as a different song. We changed the hook. We thought it needed flavor.”

Mike Dean is expected to begin signing other artists to his label, more specifically up and coming artists from Atlanta, California, and Brooklyn.

Jelani Arthur Williamson

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