Louis Vuitton Names Virgil Abloh as Its Men’s Wear Artistic Director

Virgil Abloh, founder of OFF—WHITE, announces that he will be the next artistic director of men’s wear at Louis Vuitton.

The New York Times reported the news this morning. The appointment places Abloh in rare company; he joins Balmain’s Olivier Rousteing and former Givenchy designer Ozwald Boateng as one of the only black designers at the top fashion houses.

“I feel elated,” Abloh, longtime creative director for Kanye West, told the Times.

“This opportunity to think through what the next chapter of design and luxury will mean at a brand that represents the pinnacle of luxury was always a goal in my wildest dreams. And to show a younger generation that there is no one way anyone in this kind of position has to look is a fantastically modern spirit in which to start.”

Abloh celebrated the announcement by posting a picture of a Louis Vuitton monogram trunk on Instagram.

A post shared by @virgilabloh on

Abloh will be replacing Kim Jones, who left Louis Vuttion in January and is now at Dior Homme. When asked during an interview with Hypebeast to describe how he would label himself, the designer said: “More than anything, I feel like I’m a descendant of everyone from Kanye West and Pharrell Williams to Basquiat or Warhol,”.

Abloh will continue to run OFF—WHITE while he attempts to put Louis Vuitton back on top of luxury fashion. This promotion also begs the question of if we will see a return of the Louis Vuitton Don? Kanye’s first signature show with the brand, and will we see more streetwear inspired collections similar to the collaboration they did with supreme last year.

Jelani Arthur Williamson