Everyday we see Kanye West decide what part of his persona he is going to let out. Well, this time we are seeing a more passionate side of the Chicago artist.
On Friday (April 13), The Hollywood Reporter published an interview they conducted with the rap star and his interior designer Axel Vervoordt that centered around design.
Among musings about layout ideologies and fashion, West revealed that dominating the music and fashion game is no longer one of his goals. His new priority, according to Kanye himself, is assisting others.
“At Adidas, I have Yeezy, but it’s a namesake brand,” he said. “It’s my nickname. We do these sneakers that sell out and we get, ‘Oh, this is the number one brand on Women’s Wear Daily.’ I don’t wish to be number one anymore, I wish to be water. I wish to be closer to [United Nation’s Children’s Fund] or something where I can take the information that I have and help as many people as possible, not to just shove it into a brand.”
‘Ye is definitely looking into exploring different thought processes. In the same interview, he revealed he will be coming out with a philosophy book titled Break the Simulation.
“I’ve got this philosophy—or let’s say it’s just a concept because sometimes philosophy sounds too heavy-handed,” he said. “I’ve got a concept about photographs, and I’m on the fence about photographs—about human beings being obsessed with photographs—because it takes you out of the now and transports you into the past or transports you into the future.”
Yeezy goes on to explain people’s relationship with history and fashion, though he doesn’t offer up too many more details about his book.
“There’s people who will go and reference something from the 1920s or reference something from the ’40s, especially dealing with sportswear,” the MC says. “My sports wear is athletic wear. I was working with a guy named David Casavant and we were looking at a jogging pant from the 1940s and we were looking at a jogging pant from the 1980s, and I thought it was interesting that he refused to go all the way back to the ’40s as a reference, that he wanted to keep the references close to now, to be here now. So I’m not saying that, you know, it’s bad to go all the way back [laughs].”
After the successful first day sellout of his Yeezy 500 sneaker this weekend, it will be interesting to see how Kanye turns his music and fashion success into a successful human rights campaign.