Justin Bieber is following up his immensely popular Purpose tour merchandise with a brand-new line of stadium merch. Bieber’s Purpose merch was designed in part by Fear of God founder and creative director Jerry Lorenzo. His merch has stood alongside the likes of Kanye West and The Weeknd as some of the most stylish the industry has ever seen.
As such, more pieces are on the horizon via Justin Bieber’s Stadium Tour. The forthcoming offering keeps things simple with graphics on T-shirts, tank tops, hoodies, sweatshirts, athletic shorts, sweatpants and more. Numerous color options make their way onto the offering as well which give fans a wide selection of options.
This merch looks eerily similar to Vans’ apparel line because of the checkerboard motif and the models wearing the company’s sneakers. All in all, I don’t think it is as impressive as the Purpose merch but it is a very good collection. The collection is really on trend, so it is tough to tell if it will stand the test of time. That being said, it is another strong installation by Bieber.