John Elliott Does it Again for his 2017 Fall/Winter Collection

John Elliott continues his sportswear-inspired theme from this year’s New York Fashion Week showing with this accompanying lookbook. This “Stretch the Floor” campaign harkens back to playing summer hoops, specifically in the AAU and high school circuit, where traveling teams from different regions often exchange cultural styles.

The collection, displayed in the lookbook above, offers a mix of traditional menswear garments with a sportswear staple edge. The book’s photography was shot inside of an LA-based high school, using the school’s tracks and gymnasium, the latter of which has a court that retracts into an indoor pool.

John Elliott quietly continues to be the most consistent designer in the streetwear industry. This collection is full of pieces that will be the centerpiece of your wardrobe. The nuanced influence of streetwear in his line allows it to cater to hardcore hypebeasts while also allowing for mainstream consumption.

John Elliott’s 2017 fall/winter collection will drop online on July 31.

Jelani Arthur Williamson

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