Joey Badass takes a break from inspiring New York with his rap lyrics by introducing his clothing collaboration with Pony. The sportswear brand’s Topstar Lo Lux silhouette — seen here in burgundy — takes on a premium suede-constructed upper, with perforated branding and the rapper’s “Bada$$” emblem both hitting the lateral side. This comes on the back of the recent trend of sportswear companies opting to sponsor entertainers over athletes.
A small garment capsule supports the sneaker drop, which is made up of tonal “Bada$$”-branded crewneck tops.
In a press release about the rappers collaboration with pony he said:
“Making clothing to pair with my ‘Bada$$’ sneaker was the natural next step in my partnership with Pony. I can’t wait to see people on the streets rocking head-to-toe Pony x Joey Badass gear from the collection.”