Why has the Streetwear Community Been So Obsessed over this IKEA Bag?

Over the past couple of weeks, we have seen the entire streetwear community obsess over the Ikea FRAKTA. The FRAKTA is a bag constructed of polypropylene and retails for $0.99. The large blue tarp-like shopping bag is intended to be a low budget shopping and utility bag to carry tools, get dirty, hold knickknacks and make manual labor easier.

Well that all changed when our good friend Demna Gvasalia and Balenciaga got wind of the tote bag. Gvasalia put a Balenciaga spin on the original, retaining its signature blue look while ditching the polypropylene in favor of premium leather and Italian construction. Gvasalia has also added a couple of functional details, including black fabric lining, an interior pocket, a key ring lanyard, and a zippered closure at the top. Balenciaga’s IKEA-like Arena Extra-Large Shopper Tote Bag is available now from Barneys for $2,145 USD.

This is what started streetwear’s love for the bag and prompted IKEA and even Nike to make a response to the bags new found fame.

Ikea responded to the Balenciaga add with this simple advertisement.

 

Nike never formally responded to the bag, but THE KLOONS created this add below. The video is a parody of what a Nike x IKEA collaboration would look like. 

After all this attention, designers in the streetwear community decided to have their own take on the signature bag. Pleasure and Chinatown teamed up to bring us a $38 FRAKTA Hat that came with its own spoof of the now famous IKEA advertisement. Then Studio Hagel, a designer collective out of Holland, created a Balenciaga speed trainer out of the FRAKTA. Lastly, Zhijun Wang who has been famously turning regular items and famed sneakers into masks, created an entire mask mad out of the bag. Take a look at all three items in the slide show below.

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