Facebook is Launching a Video Platform Specifically for Influencers

Last week at the eighth annual VidCon, held at the Anaheim Convention Center, Facebook announced that it has created a new app.  They have developed a platform specifically for digital influencers.

According to Variety, the new feature will include a Live Creator Kit, which will help influencers manage live vlogs and allow them to add intros, outros and stickers to their broadcast.

“We’re building an app dedicated to you,” said Daniel Danker, product management director, at Facebook. “We see amazing creativity from creators on Facebook every day.”

Last month, the social networking site reached deals with BuzzFeed, Vox Media, ATTN and other millennial news outlets to launch more original — scripted and non scripted — programming in the near future. As Facebook continues to find ways to bolster its video presence, the company hopes this idea will draw more vloggers from sites like YouTube to Facebook; however the company realizes its platform must continue to be innovative and keep up with the technological advances that assist creators.

Facebook has made a number of changes over the past few months in order to continue its dominance within the social media industry. What do you think about the new changes?


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