Canadian performing artists Drake has become the lifestyle face of Jordan Brand. Earlier this week, the OVO artist showed off a new released pair of OVO Jordans that are inspired by The Kentucky Wildcats basketball team.
The shoes are influenced by his love for the Wildcats, and more specifically his love for Kentucky head coach John Calipari. The two pair of Air Jordan 8’s have been dubbed as the Calipari pack 2017. Drizzy posted two detailed photos of the Air Jordan sneakers on IG. The pack of shoes includes a white and royal blue pair as well as a black and royal blue pair. Featuring OVO’s signature owl logo on each of the shoes’ heel tabs, the pack of Air Jordan 8s stays true to the colorways of the Kentucky alma matter.
Release information for the pack has yet to be unveiled but in the posts, Drake did say that the shoe will be releasing soon. This would be the first OVO x Jordan Brand collaboration that does not don the iconic white and gold OVO colorway. This may be the start to a more design oriented partnership from the two brands instead of simple co-branding.