Content

What is Nous Culture?

Nous was established in 2016 by Jelani Arthur and Zachary Currie as an inclusive culture that puts together different aspects of urban life while prompting positivity. We curate blogs, events, merchandise, and publications sharing the best in fashion, footwear, music, and art from around the world. It is important to us that we remain a […]

Nous Culture

Nous Book 1: The Founding Edition

The Founding Edition of the Nous Book introduces you to the next generation of creators stemming from all aspects of culture. Including but not limited to graphic artists, photographers, non-profits, clothing designers, shoe customizers, rappers, comedians and influencers. The Founding Edition is an homage to everybody who has gone out on a limb and created […]

Fashion

This Video Explains Everything You Need to Know about Fashion

Men’s fashion is among the fastest growing industries in the United States. The industry is becoming an increasingly overwhelming thing for many people. Of course, a part of literally everyone’s day-to-day life, with so many categories and sub-groups these days, it can be hard to keep up. This video, courtesy of the Casually Explained YouTube […]

Lifestyle, Music

A Piece of Future is Headed to the Football Hall of Fame

Future has seen a lot of success in his career, but now he is joining special company by being honored in the Pro Football Hall of Fame. The Atlanta-based rapper was honored by Minnesota Vikings wide receiver Stefon Diggs whose Dirty Sprite 2-themed cleats will become an official artifact of the hall. The cleats were worn by […]

Footwear

Jordan Brand Unveils The Chicago-Exclusive Jordan 1 Homage To Home

Earlier today a new Air Jordan 1 colorway emerged. The new colorway pays tribute to the sneaker that Michael Jordan wore during his Rookie of the Year season in 1985. The pair, dubbed “Homage to Home,” features a mash up of two classic Air Jordan 1 colorways that’ll be exclusive to those in the city […]

Music

Drake Drops Title and Release Date for New Album

Over the past few months there has been a lot of rumors regarding Drake’s next studio album. Drizzy fueled the rumor mill with the launch of “God’s Plan” in addition to the more recent track and video “Nice for What.” In between those gaps we’ve seen him co-star in the Migos‘s video for “Walk It Talk […]

Music

Gucci Mane Names Himself the Inventor of Trap Music

Atlanta-based rapper Gucci Mane and self-proclaimed King of Atlanta is the latest rapper to stake his claim as the inventor of the rap sub-genre trap music. Last week the rapper posted a Flash Back Friday photo that looks like it was taken about the time of his debut album Trap House in 2005. “#FBF The Day I […]

Music

Drake Pays Homage to Powerful Women with New Song and Visual

Last week, at Majid Jordan’s show in Toronto, Drake revealed that he had plans of dropping a single. That night the Toronto-based rapper abruptly dropped “Nice for What” with an accompanying music video. Shorty after dropping the track on Apple Music, the 6 God unveiled a cinematic visual for the Murda Beatz produced bouncy track samples Lauryn Hill‘s […]