Fashion, Featured Article

Introducing Youth Machine

Nous Culture recently got the opportunity to talk to Youth Machine’s creative director Clifford Lidell about the origins of the brand and what’s up next for them. In a time when many streetwear brands use the hype surrounding their label to drive up prices and neglect quality, Youth Machine stays true to their roots of […]

Read more
Fashion, Featured Article

Top Creative Directors of the Year

In 2017 we have seen some amazing designs take the fashion world by storm. We have seen high-end fashion lines like Balmain and Louis Vuitton continue their consistency as well as streetwear brands like Youth Machine and I Love Ugly continue to push the boundaries. This list combines both high-end and street fashion to show […]

Read more
Fashion, Featured Article

Introducing I Love Ugly

Nous got the opportunity to catch up with New Zealand-based clothing company I Love Ugly. I’m sure you have heard of ILU because of their eclectic styles or their famous Zespy Pants that took the streetwear community by storm and have been recreated by some of the hottest names in the industry. We spoke to […]

Read more
Fashion

Dubai Opens up a New Streetwear Boutique called WORTHY

Dubai is positioning itself to be the streetwear hub of the Middle East. It is slowly but steadily transforming its identity into a fashion and luxury powerhouse in the world economy. Initiated to help spearhead this developing lifestyle movement is newly formed retailer WORTHY. Nestled within City Walk, one of the region’s newest and most […]

Read more
Fashion

BAPE just released their collaboration with the ‘Alien’ Franchise

Japanese Streetwear brand BAPE just released their collaboration with the Alien franchise in anticipation of their new movie Alien Covenant. The full collection has been unveiled with an abundance of graphics that won’t let fans down. Comprised of Shark hoodies, crewnecks and tees, graphics include Xenomorphs and Facehuggers attacking the Ape head and Baby Milo. The Alien x BAPE collection is set to launch this Saturday, […]

Read more
Fashion

The OFF-WHITE Industrial Belt is coming back in 14 new colors

OFF-WHITE’s belt has become a streetwear staple, especially among influencers on Instagram. Well, the piece i back by popular demand and in a number of new and exciting colorways. Virgil Abloh’s signature brand is currently pre-orders for its heavily sought-after “Industrial Belt” line. According to its website, the brand will be carrying three types of belts in a […]

Read more
Fashion

adidas Originals Unveils the AW17 XbyO Collection

Yesterday adidas Originals introduced the latest adidas XbyO collection. The AW17 collection continues to push the classic adidas street apparel. This season’s adidas XbyO returns with a progressive design and alternate 3-stripe mark elements to create a comprehensive streetwear collection for men and women. Compromised of several sweats and jersey pieces, the collection presents a classic everyday […]

Read more
Fashion, Featured Article

Justin Bieber dropped his new Stadium Tour Merch

Justin Bieber is following up his immensely popular Purpose tour merchandise with a brand-new line of stadium merch. Bieber’s Purpose merch was designed in part by Fear of God founder and creative director Jerry Lorenzo. His merch has stood alongside the likes of Kanye West and The Weeknd as some of the most stylish the […]

Read more
Fashion, Featured Article

Top 5 #nousculture Posts on Instagram

We’re back with another edition of our top five #nousculture posts on Instagram. This week’s lineup features creative outfits, clever background shots, and a clean OFF-WHITE outfit finished off with a pair of custom Vans. As always, #nousculture on your Instagram posts for a chance to be featured in the future. Shout out this week’s […]

Read more