Throughout the years, Under Armour has made a rapid push within the realm of sports and fashion. This has been made easy due to the success of their premier athletes in Stephen Curry, Cam Newton, and Tom Brady. However, Under Armour is hoping to boost its sales and lifestyle brand by using A$AP Rocky’s clout with both the youth and his industry influence.
This attempt to bring something new to Under Armour is because they have not been meeting sales goals, resulting in a 7% drop in shares after the Quarter 1. The partnership between Under Armour and A$AP Rocky will likely give him creative input on its UAS line and additional lifestyle products. The terms of the deal have yet to be disclosed by either Rocky or Under Armour and an official announcement is expected to be made in the coming days.
This will not be the first time that A$AP Rocky has done a clothing collaboration. Previously, he has had clothing deals with Adidas, Courvoisier, and Guess. Under Amour could have potentially added a huge piece to their roster. Rocky’s lifestyle line could possibly compare to Kanye’s with Adidas or Rihanna’s with Puma, but only time will tell.
This seems to be a great move by UA as their brand is demographic is aimed primarily at athletes, with no real influence in their lifestyle brand. Their seems to be high hopes for UA lifestyle brand in the near future and the buzz continues to grow daily.Let us know what you think of this new partnership. Will you be rocking Under Armour x A$AP clothing in the near future?