The last time General Mills blessed us with the opportunity to own “Marshmallow-Only” boxes of Lucky Charms was in 2015 via a social media sweepstakes. Sadly, however, the coveted boxes were nearly impossible to come by: General Mills only gave away 10 boxes in all.
This time around however, the boxes will be much easier to obtain because they will be giving away 10,000 boxes! Beginning this month, specially-marked boxes of Lucky Charms will be hitting shelves, each of which will feature a special 14-digit code on the inside of the back panel. Customers can simply go to marshmallowonly.com to enter their code and see if they’re one of the lucky winners.
“Fans of Lucky Charms are obsessed with our marshmallows,” explained senior marketing manager Priscilla Zee. “We were overwhelmed with calls, e-mails, and tweets last year, asking for a box of our Lucky Charms marshmallows. So, this year we wanted to give them even more opportunities to win… Our marshmallows are one of kind. Fans know each shape by name and many have a favorite charm.”
This is the most positive news we have heard all week, because we are sick of eating knock-off marshmallow based cereals and tired of going to pantry to find someone has picked all the marshmallows out of the box before us.
The sweepstakes is set to run through December.